A woman with red hair and blue eyes sitting on a beige couch in a cozy living room, with a large green plant in a decorative pot on a wooden side table behind her.
A woman with red hair and blue eyes sitting on a beige couch in a cozy living room, with a large green plant in a decorative pot on a wooden side table behind her.

Twenty-five years in software sales and enablement taught me that the best systems support the way people naturally work, not the other way around.

I also know what it feels like to run a wedding business while juggling everything else.

For the past five years, I’ve grown Dog Of Honor® Weddings & Events from an idea into a high-touch wedding service business that has supported more than 250 weddings. HoneyBook has been part of that growth from day one, helping me manage inquiries, proposals, contracts, payments, timelines, follow-ups, and client communication at volume without losing the personal touch.

That is the experience I bring to Fetch & Flow.

With an MBA, a background in sales strategy, and firsthand experience as a solo wedding entrepreneur, I do not just help you “set up HoneyBook.” I help you think through your client journey, your follow-up process, your booking experience, and the small operational gaps that quietly cost you time, money, and peace of mind.

And this is very much a no-judgment zone.

If you signed up for HoneyBook a year ago and barely touched it, fear not. If your workflows live in your head, your inbox, your notes app, and three random Google Docs, you are not alone.

I’ll meet you where you are, simplify what feels overwhelming, and help you build a HoneyBook system that feels polished, professional, and actually usable.

Think of me as your HoneyBook bestie — with software experience, wedding industry receipts, and just enough obsession with workflows to make your business feel lighter.

Hi, I’m Abigayle, the HoneyBook-obsessed brain behind Fetch & Flow Consulting.